L'Oreal Paris Hair Color for Ultimate Black

Since 1973, L'Oreal's Superior Preference has been the gold standard in permanent hair color, delivering extraordinary shine and luminous hair color that lasts. Our unique Fade-Defying Color and Shine System, which pairs our translucent gel formula with our famous Care Supreme Conditioning treatment, is what makes Superior Preference hair color so special. The end result is beautifully crafted, long-lasting hair color with depth and dimension, available in over 50 luminous shades.

The Superior Preference Permanent Hair Dye Kit is the answer for gorgeous, fade-defying hair color with dimension. We pair our gel hair dye formula with Care Supreme Conditioner and Shine Serum to help maintain color vibrancy and provide silk and shine.

L'Oreal's Superior Preference hair color kits have been the gold standard in hair dyes since 1973. With over 50 shades to choose from, you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black.

L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold and stylish Feria, and gray-coverage from Excellence Crème.

Get beautiful color from L'Oréal Paris hair color, with options ranging from permanent, semi-permanent, and temporary hair color, to root cover-up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.

L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.

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